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Premier Motors Renew its Partnership with Al Jazira

Abu Dhabi: 2 September 2014
Al Jazira Club, one of Abu Dhabi’s leading football clubs, has renewed its agreement with Premier Motors, official dealer for Jaguar and Land Rover vehicles in Abu Dhabi and Al Ain, confirming the company as its official automotive partner for three seasons until 2016-17. The sponsorship originally commenced in 2011.
As part of the agreement, Premier Motors will provide Al Jazira Club with a fleet of 15 vehicles, including the flagship Jaguar XJ, the Jaguar XF and the Land Rover LR2, for its use. 
Helal Omar, General Manager, Premier Motors said, “Through sponsoring the local sports community and sporting events we aim to encourage Abu Dhabi residents to adopt an active lifestyle, which is key to maintaining their health, fitness and overall quality of life. Al Jazira Club is one of the oldest and most prestigious clubs in the UAE and we look forward to continuing our association with the club.” 
Speaking about the agreement, Ammar Bashir, Chief Executive Officer of Al Jazira Club said “We are proud to renew the partnership with Premier Motors for the next three seasons. It is obvious that Premier Motors and Al Jazira Club share the same ambition and pursuit of continuous development and we thank Premier Motors for choosing Al Jazira, the Pride of Abu Dhabi, to be our official automotive partner”.
He added “The cars will be used by the first football team players and the coaching staff.The logos of Premier Motors, Jaguar Land Rover and Al Jazira Club will be placed on the cars to achieve more exposure for this partnership and to highlight the special commercial and sporting relations with Al Jazira Club”.
Bruce Robertson, Managing Director for Jaguar Land Rover MENA, said: “Our rich sporting heritage is something we are very proud of on both a global and regional level and Jaguar Land Rover continues to partner with organisations that share our brand’s core values. It is a pleasure to be associated with one of the UAE’s most esteemed and successful football clubs and we hope our partnership help Al Jazira Club in developing their sporting endeavours.”
As part of the sponsorship, Premier Motors receives branding and naming rights at the West Stand of the club’s magnificent Mohammad Bin Zayed stadium, which will now be known as the Land Rover stand. 
Premier Motors will also get the opportunity to leverage the world-class facilities of Al Jazira Club for its clients and employees besides other branding and display placements in and around the stadium. The dealership will also have other benefits and privileges with respect to the facilities in the stadium as well as special access to games featuring the club.
About Al Jazira Club
Al Jazira Club was founded in 1974, the Honorary President and Chairman of the Honorary Board is His Highness Sheikh Hamdan bin Zayed Al Nahyan, the Ruler's Representative in the Western Region of Abu Dhabi. The president of the club is His Highness Sheikh Mansour bin Zayed Al Nahyan, the Deputy Prime Minister of the United Arab Emirates, Minister of Presidential Affairs; and the chairman of Al Jazira Sports Football Club is Sheikh Mohammed bin Hamdan bin Zayed Al Nahyan.
Al Jazira won many trophies during the last years; UAE Federation cup 2006, Gulf Club Champions Cup 2007, Etisalat Emirates Cup 2010, UAE Pro-League 2010 / 2011, UAE President's Cup 2011 and 2012.
About Jaguar Land Rover MENA:
Based in Dubai, Jaguar Land Rover MENA is responsible for the provision of region-wide support to 17 markets and their respective importers in the Middle East and North Africa region.
Has a newly launched Engineering Vehicle Testing centre in Dubai, with an all new training Academy recently launched. 
Currently employs circa 72 employees, supporting 40 dealerships across 17 markets 
Forecasted to grow to 64 dealerships across 18 markets by 2017/18, with strategic actions planned in 2014 to further strengthen the regional dealer network.
MENA region currently ranks #5 for Jaguar and #5 for Land Rover retail volumes globally
About Premier Motors
Premier Motors is the dealer for Land Rover, Jaguar, Ford, Lincoln, Ferrari, Maserati and Spyker cars in the emirate of Abu Dhabi. The company’s automotive portfolio also includes DAF Trucks and Ford Trucks.
Premier Motors’ showrooms are located at Khalidiya and Mussafah in Abu Dhabi and Senayya in Al Ain, while service and parts centres are in Mussafah and Senayya in Al Ain.