Al Jazira Announces a Partnership with Bin Sulaiman Group - OBS
Abu Dhabi: 10/10/2025
Al Jazira Sports Club, one of the most successful and prestigious sports clubs in the United Arab Emirates, announced a partnership agreement with Bin Sulaiman Group - OBS, a leading investment group with a diverse portfolio and extensive presence in the Middle East markets and winner of the Fastest Growing Company Award in 2023. The group will become the club's Official Luxury Partner with a contract extending until 2027.
This partnership brings together two brands that share the same values of excellence, innovation, and a commitment to providing high-level experiences and products in the areas of luxury and entertainment to customers and the community, reflecting Al Jazira Club's ambition and pursuit of excellence on and off the field.
The partnership also embodies Bin Sulaiman OBS Group's endeavours to create collaborative relationships with leading social and sports institutions in the United Arab Emirates, among which Al Jazira Club is an elite group.
Mr. Jamal Saeed Al Nuaimi, Group CEO of Al Jazira Club, welcomed the announcement of the partnership with Bin Sulaiman Group, saying, "OBS Group has a distinguished history and reputation in the UAE, the Gulf region, and the Middle East, thanks to its successful partnerships with leading global brands and its multiple investment projects that embody the group's leadership in innovating and renewing modern, luxurious lifestyles. We at Al Jazira Club are very pleased to have this giant commercial group join the family of Abu Dhabi Pride partners. Through this partnership, we look forward to enhancing the club's previous successes in providing the best experiences and products to fans and customers."
From his side, H.E. Dr. Omar Bin Sulaiman, Founder and Chairman of Bin Sulaiman Group - OBS, said, "We are deeply inspired by the Senior Leadership of the Al Jazira Club Abu Dhabi’s remarkable legacy of excellence and their visionary approach to developing sporting talent in our nation. It is an honour to be invited to play even a small part in their continued success.
With Allah’s blessings and the visionary leaders of our country, who have equipped us with knowledge, opportunities, and a foundation for success, Bin Sulaiman Group - OBS is privileged to learn from Al Jazira’s expertise as they advance towards their mission. It is our honour to be part of their team that nurtures youth, strengthens community bonds, and builds upon the exceptional legacy they have already established, a legacy that truly embodies the boundless aspirations of our great nation.”
Mr. Abdulla Bin Darwish, Group CEO, Bin Sulaiman Group - OBS, said, "We are truly honoured by this opportunity to be a Luxury Partner of the Al Jazira Sports Club, Abu Dhabi. Their ‘team-first’ culture is something we deeply admire and aspire to learn from. Al Jazira has set the standard for excellence, and we are privileged to learn from their vision in every way we can. In the seasons ahead, we hope to support practical initiatives that strengthen what Al Jazira has already built so well—their exceptional team, their dedicated fans, and their commitment to the community.
We look forward to learning from their expertise and being part of their continued success both on and off the field.”
